Wrapchic’s new investment invites customers to see the food production processMember News
Differently Indian fast-food chain, Wrapchic, has invested in new food preparation and servery equipment to enhance its customers’ experiences when visiting the restaurant.
Working with Victor Manufacturing, one of the UK’s leading food service and retail equipment suppliers, two individual units were developed to perfectly meet Wrapchic’s requirements. The restaurant aimed to move its product construction to the front of house, allowing customers to see the full process involved with creating ‘the Indian burrito’.
To cater to Wrapchic’s needs, Victor created a bespoke Bain Marie with simple additions such as an extended hose for water removal, and bridging bars to allow for correct positional placement of gastronorm containers.
Victor also designed and manufactured a dwarf wall refrigerated blown air well, which removes the need for front counter hold venting grills. This provided a cleaner and more aesthetically pleasing front counter with space to incorporate the Wrapchic logo. Alongside this, custom-made gastronorm containers were created based on Wrapchic’s positioning to complete the order.
Mahesh Raiker, owner and founder of Wrapchic said: “After deciding we wanted customers to feel more involved with the creation of their food, we aimed for a set-up where they could see all the fresh ingredients and their orders being prepared in front of them. To accomplish this, we required bespoke equipment for our front of house and Victor worked closely with us to design and manufacture equipment to meet our exact requirements.
“The units are ideal and have definitely helped us with our business strategy to make our customers feel more included within the food preparation process, allowing them to see from start to finish how their orders are prepared with delicious, fresh ingredients.”
Steve McGarvie, sales director at Victor, said: “Our range of counters and servery equipment are ideal for front of house installations, therefore the Wrapchic project was one we were very excited to be involved in. Bringing equipment normally kept behind the scenes to front of house can be a big step for some businesses but through our design stage we are able to show customers how effective it can be.”
Celebrating its 75th anniversary in October 2019, Victor specialises in the manufacture and supply of food service equipment to some of the UK’s largest companies and groups in a variety of sectors including education, care, public sector, hospitality, contract catering and retail. The firm employs 120 staff over three facilities in Bradford.
More information on Victor Manufacturing is available at www.victoronline.co.uk.